Initially, we were turned down by almost every comics publisher in the country.
As a science fiction fan, I have long been very familiar with the various themes in the field. The superman theme has been one of them ever since Samson and Hercules. I just sat down and wrote a story of that type — only in this first story, the Superman was a villain.
A couple of months after I published this story, it occurred to me that a Superman as a hero rather than as a villain might make a great comic strip character in the vein of Tarzan, only more super and sensational than that great character. Joe and I drew it up as a comic book.
One night, when all the thoughts were coming to me, the concept came to me that Superman could have a dual identity, and that in one of his identities he could be meek and mild, as I was, and wear glasses, the way I do. The heroine, who I figured would be some kind of girl reporter, would think he was some kind of worm; yet she would be crazy about this Superman character who could do all sorts of fabulous things. In fact, she was real wild about him, and a big inside joke was that the fellow she was crazy about was also the fellow whom she loathed.