There is no way to understand the character of the taboo rules, except as a survival from some previous more elaborate cultural background. We know also and as a consequence that any theory which makes the taboo rules … intelligible just as they are without any reference to their history is necessarily a false theory… why should we think about [the theories of] analytic moral philosophers such as Moore, Ross, Prichard, Stevenson, Hare and the rest in any different way? … Why should we think about our modern use of good, right and obligatory in any different way from that in which we think about late eighteenth-century Polynesian uses of taboo?
The manager treats ends as given, as outside his scope; his concern is with technique, with effectiveness … The therapist also treats ends as given, as outside his scope; his concern also is with technique, with effectiveness … Neither manager nor therapist, in their roles as manager and therapist, do or are able to engage in moral debate. They … purport to restrict themselves to the realms in which rational agreement in possible—that is, … to the realm of fact, the realm of means, the realm of measurable effectiveness.
Virtues are dispositions not only to act in particular ways, but also to feel in particular ways. To act virtuously is not, as Kant was later to think, to act against inclination; it is to act from inclination formed by the cultivation of the virtues.