I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.