Despite the buy don't build credo I came to the conclusion that I was going to have to create the web on my own.
We should work toward a universal linked information system, in which generality and portability are more important than fancy graphics techniques and complex extra facilities. The aim would be to allow a place to be found for any information or reference which one felt was important, and a way of finding it afterwards.
I just had to take the hypertext idea and connect it to the TCP and DNS ideas and — ta-da!— the World Wide Web.