In business as well, if you are to be successful you must always win. An enterprise will grow in accordance with the amount of effort you plow into it.
No matter how deep a study you make. What you really have to rely on is your own intuition and when it comes down to it, you really don't know what's going to happen until you do it.
When it rains, you put up an umbrella. That is the secret of success in business and management.