Following conventional wisdom and relying on shortcuts can be worse than knowing nothing at all.
It helps to have founded and run a company if you're going to help somebody run a company who is a founder.
In life, everybody faces choices between doing what's popular, easy, and wrong vs. doing what's lonely, difficult, and right. These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.